SurePayroll
Description: The SurePayroll lead generation program allows prospective buyers to essentially sell the product to themselves. By giving the prospect the ability to select and customize the presentation we engage them to create a more personally relevant sales proposition. Through rich media animations, voice-over, demonstrations and interactivity the prospect can experience the product first hand, as well as through video, they can see and hear from the company’s CEO, customer service team and current clients. Each video offering a different perspective that shows as well as tells the company’s story and highlights key benefits. All of this is tracked and captured creating a database of top prospects with usable information for on-going sales/marketing within each target group.
But it’s the results that matter and SurePayroll has seen a dramatic increase from their sales department using the demo to sell the product. “… one of our reps was working a 50-employee company lead. The owner said she was not interested, and before handing up, Anthony asked her to look at the demo anyway. They hung up and she called back within minutes saying she was ready to sign up. Through the enrollment process, she continues to tell Anthony, "oh, yeah, I saw that on your demo", Tracy Johnson, Director of Marketing for SurePayroll.
Contact us for a live demo and more information, 619.270.9373.