89% of all web users are using a search engine. 56% listen to audio or watch a video on sites like YouTube.
- Pew Research, 2008
83% of B2B buyers use search engines to research and compare vendors yet only 54% of sellers are marketing through search
Motiva79 can collect data through registration and surveys and match that data against captured sales profiles to determine who are your top prospects and what are the critical "hot buttons" for your sales team to address increasing closing rates.
We conduct industry, competitive and targeted research to determine the right "trigger" keyword used by your audience use to find information online. These keywords are then used to maximize search engine optimization as well as through broader online grassroots marketing tactics to reach your target while they are searching for information to make purchase decisions.
Search Engine Optimization:
We create awareness and traffic building programs to reach a targeted audience through a tactical keyword program that utilizes the Search Engines to reach prospective consumers as they actively search for specific products and information
Social Network Development:
Our team develops a network to build awareness among your target audience and key decision makers. We utilize free social networks to establish outposts where people of similar interest are connecting to learn and establish opinions. Network development includes industry specific social networking sites, online PR, industry and topic specific blogs and other online locations where decision makers congregate to collect information.
Through online tactics we get your company name as well as products and service to build reputation. By focusing on areas where your industry and decision makers go for information we can create a positive brand identity. This also allows us to populate the Internet with positive PR that gets picked up by the search engines increasing visibility and driving traffic to your programs.
We develop, manage and distribute audio, animated and video podcasts across a broad syndicated network. These podcasts allow you to capture a loyal audience with messages that are automatically delivered to your audience that opt in to your program.
We develop both internal and external blogging strategies so your message appears in the right places where your audience and decision makers are searching for information on specific topics relevant to your business. Our strategies can be as simple as establishing a hit list of blogging location where your audience meets and our team can comment on specific topics to multi-tiered tactics.
HOW IT WORKS
Online Grassroots Marketing uses a "wisdom of crowds" approach to connect you with your target audience and key decision makers in a collaborative manner through sharing information. Online Grassroots Marketing utilizes multiple cost effective outreach programs going beyond the now common, more expensive Search Engine Optimization tactics, including Internet forums, message boards, social networks, industry specific online publications, weblogs, wikis, podcasts, pictures and video. Essentially we build an interactive network where your target audience is searching for information and create a dialog through video, podcasts, blogs and forums. Examples of social media applications are Google (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), and Flickr (photo sharing).
While you may first think your audience does not go to these specific places, Motiva79 will conduct research and develop a plan that targets your specific audience and key decision makers allowing you to effectively reach the right people, at the right time with the right message.